2D barcodes: preparing for connected retail
Packaging can connect a physical product with a brand’s digital information.
An industry ambition
GS1 Australia describes an industry goal to enable 2D barcodes alongside existing barcodes at retail checkout by the end of 2027. This is an industry ambition, not a universal mandatory replacement deadline.
Connect to digital content
GS1 Australia highlights digital product information as a benefit of next-generation barcodes. During packaging development, agree who manages that content and maintains its destination.
What to put in your next brief
- Agree the code type and required data with the brand or retail partner.
- Include the approved code file in the artwork review process.
- Request scan checks on physical samples and agree how content will be updated.